Social media manager & content strategist, Calabar
Calm systems for the brand. Honest stories for the people watching.
I plan the content calendar, write the captions and edit the reels, so coaches, healers and personal brands can show up online without the noise. Order on the back end. Warmth on the front end.
Tools I build with
About Ngozi
A planner at heart, a storyteller by instinct.
Long before I called myself a social media manager, I was the friend who lived inside productivity apps and colour-coded planners. Systems calmed me down. A messy to-do list could ruin my whole day, and a clean one could make anything feel possible. I found real peace in order, clear plans and calm systems.
At the same time, I was always the one who stopped mid-scroll for a story that felt real. An honest caption. A video that made me feel something instead of selling me something. For a long time, I didn't see how those two sides of me fit together.
Then I started helping brands with their content, and it clicked. Social media doesn't have to be noise. It can be a system doing its quiet work in the background, holding a brand's calendar together, so the story on the front end finally has room to breathe. That's the work I do now: I bring the planner's love of order to your content calendar, and the storyteller's instinct to your captions.
Whatever I'm building, whether it's a content calendar or a single caption, it comes from the same place: honesty, calm and purpose.
Ngozi Obi
What I do
Six problems I hear a lot, and how I fix them
Pick one piece or hand me the whole engine room. Either way, it runs on the same honesty.
"I keep going quiet for weeks, then scrambling to post."
The fixSocial media management
Day-to-day content, scheduling and community replies across Instagram and LinkedIn, so the account stays active without gaps.
"I'm posting, but it feels random, no real plan behind it."
The fixContent strategy
Clear pillars, a real content calendar and a plan for what to say, so every post has a reason for being there.
"I don't know why my profile isn't converting visitors."
The fixPlatform audits
A section-by-section read of your profile, honest feedback on what's working, and a clear roadmap to more visibility.
"My feed looks messy, nothing feels like one brand."
The fixCarousels & graphic design
On-brand carousels, highlight covers and templates that keep your feed looking like one coherent brand.
"I film content but never turn it into anything watchable."
The fixReels & video editing
Short-form video, cut and paced for the platform, edited in CapCut and built to hold attention.
"I've tried running ads, but the budget just disappears."
The fixPaid ads
Targeted campaigns with clear goals and tracked spend, built to bring in the right audience, not just clicks.
Not sure which piece you need? Let's talk it through on a call.
Book a free strategy callCase studies
Brands I've built calm systems for
A few of the industries and accounts I've worked inside of recently.
Nutrition coaching
Roxanne Vis
On-brand graphics and video built to sound like Roxie, not a template, plus consistent scheduling and ad support.
- Ran ads to grow reach and engagement
- Hashtag research for discoverability
- Monthly reports on growth and performance
Hospitality audits
Bespoke Audits
Grew and managed the company LinkedIn page from the ground up, built on real hospitality industry research.
- Thought leadership graphics & video
- Reliable, consistent posting rhythm
- Original content matched to brand voice
Trauma-responsive HR
Amanda Willett
Turned complex, sensitive concepts into clear, compassionate content for leaders and HR professionals.
- Branded templates & highlight covers
- Captions that reduce shame-based language
- Competitor & industry positioning research
More design work
A few more pieces from the archive
Other posts and campaigns I've designed, outside of the case studies above.
Kind words
What it's like to work together
Investment
Pick the level of support that fits right now
Every plan includes a strategy call, direct access to me and content built around your voice, not a generic template.
Seedling
Keep it simple
For individuals and business owners who want a consistent presence, without the extras.
$350/month
- 1 platform (Instagram or Facebook)
- 8 static posts a month
- Hashtag research
- Content scheduling
- Monthly analytics report
- 1 strategy call a month
Bloom
Build a real audience
For those ready to post regularly and start growing on more than one platform.
$600/month
- 2 platforms (Instagram + Facebook or LinkedIn)
- 12 posts a month
- 4 story designs a month
- Engagement: DMs & comments
- Branded templates for visuals
- Monthly insights & recommendations
Thrive
Hands-off growth
For brands ready to grow across three platforms with an editor and strategist on the team.
$950/month
- 3 platforms (Instagram, Facebook, LinkedIn or TikTok)
- 16 to 20 posts a month
- 8 story designs, daily engagement
- 2 reels edited a month
- Competitor research & strategy upgrades
- Custom content planner setup
Let's talk
Tell me about your brand, I'll tell you what I'd build.
Whether you want the full system or a single piece of it, the fastest way in is a short call or a note below.
Send a note
This goes straight to my inbox. I read every one myself.
Prefer your own inbox? Email me directly at ngoziobi17@gmail.com